DFCC Bank Excels Among Finalists at SLIM DIGIS 2.1 – “Salli Athin Allanne Na” -Digital Marketing Campaign

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Aasiri Iddamalgoda – Senior Vice President Retail Banking and SME DFCC Bank (7th from left) accepts the certificate from Sanath Senanayake, CEO/Executive Director SLIM (6th from left) Nilmini Gunaratne – Vice President Marketing & Sustainability DFCC Bank (8th from left) , Dinesh Jebamani – Vice President Digital Strategy DFCC Bank (2nd from left). Also in the picture are the DFCC Bank Marketing team, Digital Channels team and LOOPS Digital Agency representative.

DFCC Bank, the bank for everyone, was recognised as a finalist at the SLIM DIGIS 2.1 awards recently for its exceptional digital marketing campaign, “Salli Athin Allanne Na” that was launched to promote the DFCC Virtual Wallet.

The timely launch of this campaign saw a faster adaptation of DFCC’s digital wallet amongst customers during an era where the use of cash was not  the  preferred option for transactions due to the rapid spread of covid-19.

This marks the first instance in which DFCC Bank has participated in the SLIM DIGIS awards, which recognised outstanding efforts in digital marketing on a national platform. DFCC Bank’s campaign for its innovative digital wallet and banking solution, DFCC Virtual Wallet, was recognised amongst the finalists for Best Digital Marketing Campaign in the Banking and Finance category.

The SLIM DIGIS awards ceremony was held at Monarch Imperial, Thalawathugoda with over 400 digital marketers representing all industries in attendance. The Bank’s contracted digital and creative agencies; Loops Digital and Storybook respectively were also recognized for their contribution to this campaign.

Expressing his sentiments, Thimal Perera – CEO at DFCC Bank said, “Being recognised among the finalists during our very first involvement with such a reputed platform as SLIM DIGIS, is a great source of pride for us. As one of the Sri Lanka’s fast growing commercial banks in Sri Lanka, and one that is committed to providing banking for everyone, we understand the critical importance of digital enablement. DFCC Virtual Wallet is a result of that understanding, providing a fully-featured digital banking experience, which goes beyond transactional banking and embraces a lifestyle approach that is open to collaboration with other partners. Thus, this achievement is an important milestone for us on our brand journey towards emerging as one of Sri Lanka’s most customer-centric and digitally enabled banks.”

Nilmini Gunaratne – Head of Marketing and Sustainability at DFCC Bank added, “We understand that the marketing environment today is in flux with digital marketing emerging as the most widely consumed channel that allows you to measure the reach and success rates. Thus, Digital is now a  key element of the Banks  communication strategy to reach our target markets on the varied financial propositions we have to offer. The “Salli Athin Allanne Na” campaign was a digital-led 360 campaign, where our objectives were to obtain maximum possible App installs, activations and increase transaction volumes on the Wallet. With these objectives in mind   we rolled out the digital campaign across multiple channels including Face book, Instagram, YouTube, TikTok, Google and programmatic ads. The campaign ran for several months and was successful. Thus, it is with great pride and satisfaction that we accept this recognition which was a result of great team work.”

The SLIM DIGIS awards are organized by the Sri Lanka Institute of Marketing (SLIM) and recognize and celebrate Sri Lanka’s best digital marketing work, innovation and talent. SLIM is the national body for marketing in Sri Lanka and the SLIM DIGIS is among Sri Lanka’s most prestigious awards programmes that recognize innovation and budding talent in the digital marketing space.

About DFCC Bank

DFCC Bank is a full-service Commercial Bank with a legacy of 66 years that offers a range of commercial and development banking services. The Bank’s Sustainability Strategy 2030 envisions it becoming one of the leading banks that will contribute towards greater resilience, including the creation of Resilient Businesses that contribute to sustainable economic growth by extending support to Green Financing and Sustainable and Social Entrepreneurs. The Bank has won awards for ‘Most Trusted Retail Banking Brand’ and ‘Best Customer Service Banking Brand’ in Sri Lanka, 2021 from the prestigious Global Brands Magazine, UK and was awarded ‘Market leader in Cash Management 2021’ by Euromoney. DFCC Bank was ranked amongst Business Today’s Top 40 Corporates in Sri Lanka. DFCC Bank is rated [SL] AA- Stable by ICRA Lanka Limited and A+ (lka) Stable by Fitch Ratings Lanka Limited.

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